Work
Dauntless
UX/UI designs for Dauntless's configurator
Client
Dauntless
Type
UI/UX
Year
2025
Duration
4 Months
Project
Dauntless® specialises in the restoration, modification, and customisation of Land Rover® Defender® vehicles. The goal was to create a seamless configurator that allowed clients to visualise and design their own custom Dauntless Land Rover Defenders.
My role included:
Led the design of the configurator, ensuring alignment with the company’s branding and visual style
Mapped and outlined the user journey to include all functionality and ensure intuitive navigation
Created wireframes and interactive prototypes to guide design decisions
Communicated and presented design solutions to an external development team from a partner agency for implementation
Project
Dauntless® specialises in the restoration, modification, and customisation of Land Rover® Defender® vehicles. The goal was to create a seamless configurator that allowed clients to visualise and design their own custom Dauntless Land Rover Defenders.
My role included:
Led the design of the configurator, ensuring alignment with the company’s branding and visual style
Mapped and outlined the user journey to include all functionality and ensure intuitive navigation
Created wireframes and interactive prototypes to guide design decisions
Communicated and presented design solutions to an external development team from a partner agency for implementation
Project
Dauntless® specialises in the restoration, modification, and customisation of Land Rover® Defender® vehicles. The goal was to create a seamless configurator that allowed clients to visualise and design their own custom Dauntless Land Rover Defenders.
My role included:
Led the design of the configurator, ensuring alignment with the company’s branding and visual style
Mapped and outlined the user journey to include all functionality and ensure intuitive navigation
Created wireframes and interactive prototypes to guide design decisions
Communicated and presented design solutions to an external development team from a partner agency for implementation
Wireframes
The design process began with wireframes, stripping the pages down to their core layout, key blocks, and essential functionality. This allowed us to ensure the configurator system would operate smoothly and that users could navigate effortlessly through the customisation options.
Wireframes
The design process began with wireframes, stripping the pages down to their core layout, key blocks, and essential functionality. This allowed us to ensure the configurator system would operate smoothly and that users could navigate effortlessly through the customisation options.
Wireframes
The design process began with wireframes, stripping the pages down to their core layout, key blocks, and essential functionality. This allowed us to ensure the configurator system would operate smoothly and that users could navigate effortlessly through the customisation options.
Outcome
After wireframing, the configurator’s UI was developed to reflect Dauntless®’s brand and align with the website design. Placeholder 3D images of the Land Rover® Defender were used to guide the design without distraction. Controls, menus, and interactive elements were carefully positioned to make the customisation experience intuitive and engaging. The result is a clear, premium interface that helps users visualise and personalise their custom vehicle with ease.
Outcome
After wireframing, the configurator’s UI was developed to reflect Dauntless®’s brand and align with the website design. Placeholder 3D images of the Land Rover® Defender were used to guide the design without distraction. Controls, menus, and interactive elements were carefully positioned to make the customisation experience intuitive and engaging. The result is a clear, premium interface that helps users visualise and personalise their custom vehicle with ease.
Outcome
After wireframing, the configurator’s UI was developed to reflect Dauntless®’s brand and align with the website design. Placeholder 3D images of the Land Rover® Defender were used to guide the design without distraction. Controls, menus, and interactive elements were carefully positioned to make the customisation experience intuitive and engaging. The result is a clear, premium interface that helps users visualise and personalise their custom vehicle with ease.
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