Work
Next Chapter
Social content and optimising digital performance for Next Chapter
Client
Next Chapter
Type
Social & Marketing
Year
2025
Duration
1 Year
Social & Marketing
Next Chapter is the sister agency to Show + Tell, focused on marketing and brand communications. During my time collaborating with the studio, my contributions included:
Crafting organic and paid social content across multiple channels
Developing social guidelines to ensure all outputs aligned with brand standards
Maintaining a cohesive and consistent visual language across campaigns and platforms
Creating flexible pitch decks to support new business opportunities
Social & Marketing
Next Chapter is the sister agency to Show + Tell, focused on marketing and brand communications. During my time collaborating with the studio, my contributions included:
Crafting organic and paid social content across multiple channels
Developing social guidelines to ensure all outputs aligned with brand standards
Maintaining a cohesive and consistent visual language across campaigns and platforms
Creating flexible pitch decks to support new business opportunities
Social & Marketing
Next Chapter is the sister agency to Show + Tell, focused on marketing and brand communications. During my time collaborating with the studio, my contributions included:
Crafting organic and paid social content across multiple channels
Developing social guidelines to ensure all outputs aligned with brand standards
Maintaining a cohesive and consistent visual language across campaigns and platforms
Creating flexible pitch decks to support new business opportunities
Audit
As part of my work with the team, I conducted regular website audits using Hotjar to evaluate page performance. I found that many users weren’t scrolling past the hero section on case study pages. To improve engagement, I added more relevant visuals, redesigned the “Start Project” call-to-action, restructured page hierarchy, repositioned key elements like the spinning text, and added a scroll indicator. Content blocks were reordered so the most engaging information appeared first, enhancing both interaction and narrative flow.
Audit
As part of my work with the team, I conducted regular website audits using Hotjar to evaluate page performance. I found that many users weren’t scrolling past the hero section on case study pages. To improve engagement, I added more relevant visuals, redesigned the “Start Project” call-to-action, restructured page hierarchy, repositioned key elements like the spinning text, and added a scroll indicator. Content blocks were reordered so the most engaging information appeared first, enhancing both interaction and narrative flow.
Audit
As part of my work with the team, I conducted regular website audits using Hotjar to evaluate page performance. I found that many users weren’t scrolling past the hero section on case study pages. To improve engagement, I added more relevant visuals, redesigned the “Start Project” call-to-action, restructured page hierarchy, repositioned key elements like the spinning text, and added a scroll indicator. Content blocks were reordered so the most engaging information appeared first, enhancing both interaction and narrative flow.
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